Laurie Cercone

Sales & Operations Leader with extensive experience in large corporations, startups, and small businesses with a passion for spearheading new growth opportunities, revenue streams, and overall business development. Having a strong curiosity for learning about people and business issues, I am driven to solve problems and promote efficiency within my own companies, my clients, and my investments.

Extensive experience in developing and managing C-Level relationships and partnerships, as well as, selling value-added services and products that improve clients’ profitability. My passion is driving innovation using data analytics to arrive at strategic decisions to develop and launch new products in both existing and new channels. Combined with strong business acumen and years of negotiating and managing programs, my goal is to maximize R.O.I.

As an individual with a strong sense of community and drive to be connected I have a desire to give back to my community and help others succeed. Being involved in volunteer leadership roles allows me to grow and continue learning. My community leadership includes; serving as a Board Member, S.I.G. Lead, and Ecosystem Partnership Committee member for Central Texas Angel Network. In these roles at CTAN, I assist in due diligence, help build deal flow, and guide companies seeking funding. I am a Mentor and Adviser to Start-up and Series A companies in Newchip’s national accelerator program, I have been an Advisor, Entrepreneur in Residence, Venture Partner, and part of the Investor Relations Team. I have served as an Advisor,and Director of Curriculum for Austin-based accelerator SKU, and led Consulting Projects as a Principal for Texas Venture Labs.

Having an MBA from the University of Southern California, I recently went back to UT Austin, my alma mater as an undergraduate, and obtained a second Masters in Technology Commercialization to prepare me to transition to a technology-based company or company using technology-based solutions.